Two months ago, I celebrated my 22nd birthday (*cue Taylor Swift song*)! For my birthday my wonderful roommate, knowing my love of makeup, gifted me a “Beauty Pie” 3 month membership. I’d never heard of this website but of course I was eager to check it out. I did some research on how it all works, then went on to purchase and test the products. Check out my Beauty Pie review below!
About Beauty Pie
What Is It?
Beauty Pie touts itself as a “buyer’s club for beauty addicts.” Essentially in the makeup world, what you pay includes the product + the mark-up which comes from packaging, the middle man, brand name, etc. The company eliminates the latter and allows the customer to buy factory-direct from the places everyone’s favorite products are made. It is well known that many companies, from all ends of the price spectrum, manufacture their products in the same place. With a membership, Beauty Pie allows you to buy straight from that factory for US or UK customers.
How it Works
To join and get the membership rates (i.e. the ridiculously low prices listed online) one must purchase at least a 3 month membership at $10/month. You can also gift or a receive a membership as in my case. As a member, each month you get a $100 allowance. You apply the membership that month and shop on the website up to $100 (retail value- NOT the low price listed) worth of product. And don’t worry, if you hit below $100, the money rolls over. As a customer, you choose the products and when to shop- hence this is not a subscription service like Ipsy. Once you add the products, you simply check out paying the low prices + shipping and wait for your package!
Beauty Pie Bio Infusion Breathable Primer – Link
After doing a simple search of the ingredients, to my great excitement I found this is the same as as the Too Faced Hangover Primer. Although it lacks the pink packaging, it is the exact same product! I’ve been wanting to buy this primer for the dry winter months so I quickly added it to my basket. I love this primer’s lightweight feel and the way it sinks into my skin before I put on BB cream. It does a fantastic job of moisturizing throughout the day without feeling overly oily or greasy. As a bonus, it smells like coconut, but not in an overpowering way. It also keeps my makeup looking fresh throughout a long day of classes and work. So glad I picked this up for my Beauty Pie review!
Overall rating: 5/5
Beauty Pie Triple Beauty Liquid Luminizer – Link
Perhaps one of the best tips I’ve heard recently is to make your glow last by using a cream highlighter set with a powder one. Now that’s for days when you really want a noticeable highlight, and most days I either opt for cream or powder, depending on my mood.
Truthfully, Benefit’s Watts Up is the only cream highlighter I own. I love it, but am running low, so I decided to try a new one this month. The consistency of the Beauty Pie one falls somewhere between a liquid and cream. The glow is subtle, when applied alone, sort of a “candlelight” aesthetic. It lasted around 4-5 hours but one flaw I noticed – it emphasizes texture on the cheeks. If you are self-conscious or concerned about bigger pores or textured skin, I might steer clear of this. I do like the creamy feel and subtle glow, but due to the problem I just mentioned, it’s not necessarily build-able.
Overall rating: 3.5/5
Beauty Pie Smart Powder Blush (Shade: Peachy Dreams) – Link
As many of my readers know, blush is one of my biggest makeup collecting weaknesses. I’ve yet to ever hit pan on one but I continue to purchase them. So of course I had to include one in my first Beauty Pie review. Anyway, true to its name, this blush is a matte, light peach shade that’s somewhat sheer. In the makeup world we automatically think it’s best everything is pigmented, but I actually prefer slightly sheer blushes. That way I can build and work for a more natural look. This is a very smooth formula (similar to the NYX HD blushes) and lasted an average time on me, around 4-5 hours. This isn’t the most long wearing blush ever since it does have a silkier formula. However, I really liked the natural peach shade and how easy it is to control how much color you want.
Overall rating: 4/5
Read more: Blush Guide for Warm Toned Skin
I think Beauty Pie is an innovative business model that really lets the customer choose what they want. Since it’s a newer website, there aren’t thousands of products and shades to choose from yet, but I can see they are growing their options. Although it is not brand name packaging, I actually like the black factory packaging. It’s still quite sleek in my opinion. In terms of process, once I figured out how it worked shopping was a breeze. The products also came within a few days of ordering which was quite an impressive turnaround time.
Furthermore, I did end up contacting customer service because if you receive a gift membership, the shipping should be free but my code did not reflect that. They contacted me back within a few business days, apologized for the mistake, and reimbursed me in a timely manner for the shipping costs.
Pro Tip: If you are curious if any of the products are exact dupes to higher end brands (ex: the bio infusion primer) just copy and paste the ingredient list into Google!
Have you guys tried Beauty Pie? What do you think of the concept and products? I have two more months of membership so stay tuned for my Beauty Pie review part 2!
Hope everyone is having a wonderful week.